Logo & branding for New York-based painting company offering commercial and residential services. An emphasis on personal attention and customer service set the tone for a brand that embraces the traditions of a bygone era. The row of Brownstones was inspired by the company’s ties to Park Slope, Brooklyn.
Logo & packaging for family-operated vinter in New York. The wordmark was created with an antique fountain pen to capture the tradition of old world craftsmanship and set against a modern layout to embrace contemporary life.
A series of conceptual book covers for Thomas Mann novellas. The design draws on the pivotal moment in each story that determines the fate of the protagonist.
Logo & branding for Series 3 Certification study courses. The mark is informed by the most universal of all commodities: wheat. The secondary symbol is reminiscent of financial market abbreviations. The brand supports the data and metric-driven assets with a clear, organized voice.
Conceptual branding and package design for home-delivery pasta line. La Posta is Italian for the post. The design exemplifies the boldness and vibrancy of Italian cooking, and includes triangular form, line and pattern consistent with mailed parcels.
Logo & business card for a NYC beauty and fashion photographer. The subtlety of this mark allows the photographer’s portfolio of dynamic poses and vivid colors to be the focal point. The nuanced, soft letter-forms are offset with minimal and rigid secondary type.
A series of conceptual book covers on various printing processes. The minimal design conveys the fundamental component of each printing technique.
Typographic explorations for posters, invitations and announcements.
Package design for effects liquid that simulates frozen textures for food and beverage photography. The packaging embraces the retro aesthetic of a bygone era when photo stylists worked by hand to achieve optical effects.
Product and service marketing implemented across web, print and social media platforms for a global LED lighting company.
Logo & stationery for a designer and fabricator of sailcloth in greater New York. The mark conveys full sails out at sea, capturing the energy and excitement of sailing and the subtle color palette suggests nautical culture.