This mark was created to support an expedited order fulfillment, shipping and product support service offered by a premier LED Lighting company.
The descender of the Q is representational of an arrow that encompasses the company's commitment to immediacy.
The icons and ads depict the simplicity of the program, and were implemented across digital, social media and print platforms.
Icons are the visual shorthand of a thought. Included is an abbreviated library created for a premier LED Lighting company.
The symbols range from product information to video and media channels, marketing, troubleshooting, installation guides and downloadable assets.
This wedding invitation was created for a couple in Brooklyn, NY. The clients are practicing Taoists, well-read and students of philosophy. Balance is a central component of their lifestyle, and both partners hold works of literature in high esteem.
This project was a mixture of emotions. Troy was a friend and client to whom I felt obligated to honor. This mass card was extended to family and friends who attended his memorial service.
This greeting card was created for a premier LED Lighting company for the 2016 holiday season. The card is received by over 500 clients, agents, representatives and LED lighting industry leaders.
Created for a play that debuted during the 2013 NYC Fringe Festival, the promotional material ranged from postcards and posters to digital and social media blasts.
The story tells the tale of an aging Tennis prodigy attempting a comeback after decades of internal conflict and drug abuse.
This invitation was created for a client performing a spring recital during her fourth year as an Undergraduate.
The typography reflects the convergence of eclectic musical periods selected while a hierarchy of graphic elements suggests the imagery of the season.
This mark was created for a New York-based designer and fabricator of sailboat sails and rigging.
The tension between the positive and negative space evokes the kinetic energy of a large sky over an active sea.
This mark was created when construction of the New Museum of Contemporary Art broke ground during the Lower East Side Cultural Renaissance of the mid-2000's.
The architectural form of the museum is as uniquely defined as the art curated within. The mark captures the literal and figurative elements of the museum and its mission.
This mark was created for the FLEX Channel product launch, created by a premier LED Lighting company. It is a preference among lighting designers who desire a retro neon effect.
The mark was hand drawn to reflect the flexibility of the product which permits LEDs to create soft curves, resulting in natural contours, vivid colors and bold statements.
This mark was created for a play that debuted during the 2013 NYC Fringe Festival. The story tells the tale of an aging Tennis prodigy attempting a comeback after decades of internal conflict and drug abuse.
Cognex is a drug for treating Dementia patients. The intent is to neutralize the progression of the disease while reconnecting cognitive functions of the brain.
The mark takes a queue from the core essence of the drug. The symbol is comprised of simplified, clear letter forms that create a frame work for the jigsaw puzzle inset representational of connection and completeness.
END GUN LOBBYING
This poster was created to bluntly state the social and political detriment outside influence is causing in modern government.
This poster celebrates the typographic achievements of Dutch designer, Wim Crouwel. In 1967, Crouwel welcomed new CRT screens into his design studio, but recognized their inability to render natural curves. As a solution, he cut an angular typeface called NEU ALPHABET that could accommodate CRT screen architecture.
This poster is a sober commentary on the current distribution of wealth across the United States. The 2016 quote from Oxfam indicates that the economic gap between the richest 1% and 99% of the US population will continue to widen into the foreseeable future.
Arctic Effects are a line of liquid mediums formulated to simulate frozen and chilled surface textures. This innovative product is ideal for food & beverage photography, as well as set design and model-making.
The brand is proud to offer tangible effects that are applied to actual surfaces for added realism. Informed by the traditions of on-set styling, the packaging is an homage to an era when creativity happened in front of the camera by skilled hands.
The Demo Box is an abbreviated showcase of products by a premier LED Lighting company. The small tote includes a built-in driver that powers the included LEDs. It is exhibited extensively at trade shows throughout the United States by a network of Agents and Sales Representatives.
Trade Show Booth
A trade show is an ideal opportunity to expand a company's network while creating brand recognition. For a designer, it's an irresistible blank canvas.
This booth was featured extensively throughout the 2016 LUX LIVE event held in Abu Dhabi. The LED Lighting company used the space to curate a selection of international installations supported by live product demonstrations.
Included is an abbreviated example of various ads created to announce products across social media channels and other digital platforms for a premier LED Lighting company.