Proponent is the 4th largest credit union in New Jersey. In 2020, operations pivoted to digital-first, app-centric banking to better serve membership through a robust platform of consultative and loan services. A re-brand in support of market scalability and member growth on the national level was completed in 2021. The brand message of connections and approachability is informed by the intuitive digital banking platform, competitive loan portfolio and fair lending practices upheld by the organization.
Identifier
Stationery
Digital Banking App
Website
Email Campaigns
Credit Cards
Money Envelope & Buckslip
Interactive Media
Brochure
Social Media
Targeted Advertising
SEG Awareness
Giveaways
Brand Endorsement